Hafiz Ahmed: Empowering Pakistan’s Youth in E-Commerce

A Pakistani entrepreneur and Amazon expert, who transitioned from a modest start to a role as a mentor, motivational speaker, and notable presence in the e-commerce world.

In a rapidly evolving digital landscape, individuals who pioneer change and innovation often leave an indelible mark on their respective fields. Hafiz Ahmed, a name synonymous with success in the realm of E-Commerce and Amazon selling, stands as a beacon of inspiration for aspiring entrepreneurs, particularly in Pakistan. Born in the small city of Bahawalpur in Southern Punjab, Hafiz Ahmed‘s journey is a proof to the transformative power of dedication, determination, and mentorship.

From Humble Beginnings to E-Commerce Expertise:

Hafiz Ahmed’s journey to becoming an E-Commerce expert was far from conventional. Growing up in an underprivileged background, he faced a multitude of challenges. However, it was his unwavering commitment to his dreams and a thirst for knowledge that propelled him forward. Recognizing the pivotal role of education, Hafiz Ahmed set his sights on higher studies and ventured abroad to London.

It was during his time in London that Hafiz Ahmed stumbled upon the burgeoning world of Amazon and E-Commerce. In 2012, he took his first steps into the realm of online selling as an Amazon seller. In those early days, he operated primarily under the Fulfillment by Merchant (FBM) model.

The Mentorship of Sunny Ali:

While Hafiz Ahmed had already achieved commendable success as an Amazon seller, 2017 marked a significant turning point in his entrepreneurial journey. During this period, he had the fortune of crossing paths with Sunny Ali, a visionary mentor in the field of E-Commerce.

Sunny Ali’s guidance and mentorship were instrumental in shaping Hafiz Ahmed’s trajectory. Under Sunny Ali’s expert tutelage, Hafiz Ahmed transitioned to the Fulfillment by Amazon (FBA) model, a move that would significantly elevate his success in the Amazon industry.

The Fulfillment by Amazon (FBA) Model:

The Fulfillment by Amazon (FBA) model is a game-changer in the world of E-Commerce. It allows sellers to leverage Amazon’s extensive logistics network, including warehousing, packing, and shipping services. This model not only streamlines the selling process but also enhances customer satisfaction through Amazon’s reliable and efficient delivery system.

Under Sunny Ali‘s guidance, Hafiz Ahmed harnessed the power of the FBA model to expand his E-Commerce ventures. The FBA model brought several advantages, including:

  1. Increased Efficiency: With Amazon handling logistical aspects, sellers like Hafiz Ahmed could focus more on sourcing quality products and refining their sales strategies.
  2. Wider Reach: The FBA model allowed Hafiz Ahmed to tap into Amazon’s global customer base, offering his products to a broader audience.
  3. Prime Eligibility: Products fulfilled by Amazon are often eligible for Amazon Prime, attracting more customers seeking expedited shipping and added benefits.
  4. Enhanced Customer Trust: Amazon’s reputation for reliable and fast delivery instilled greater trust in customers, leading to increased sales.

Hafiz Ahmed’s Remarkable Success:

Through hard work, perseverance, and the strategic shift to the FBA model, Hafiz Ahmed achieved remarkable success as an Amazon seller. He successfully launched over 500 products on the platform, cementing his status as a top-rated Amazon seller. His journey from a small city in Pakistan to international recognition is a testament to what can be accomplished with dedication and the right mentorship.

A Vision Beyond Personal Success:

Hafiz Ahmed’s journey is not solely about personal success; it’s about giving back and paying forward the knowledge and guidance he received from his mentor, Sunny Ali. He recognized the transformative impact mentorship had on his life and aspires to do the same for aspiring entrepreneurs in Pakistan.

Empowering Pakistan’s Youth:

One of Hafiz Ahmed’s primary missions is to empower the youth of Pakistan with knowledge and opportunities in the E-Commerce industry. Through his extensive expertise, he conducts seminars, meetings, and educational sessions in collaboration with organizations like Extreme Commerce. These initiatives aim to equip young entrepreneurs with the skills and insights needed to succeed in the competitive world of online selling.

His dedication to mentoring extends to his presence in the media. Hafiz Ahmed is a prominent E-Commerce expert and analyst, regularly featured on top TV channels in Pakistan. His insights and advice reach a broad audience, inspiring many to explore the world of E-Commerce.

The Role of Mentorship:

Hafiz Ahmed’s journey emphasizes the pivotal role mentorship plays in an individual’s success. Mentorship provides guidance, knowledge, and a sense of direction that can accelerate one’s progress. In Hafiz Ahmed’s case, the guidance of Sunny Ali not only expanded his horizons but also transformed his approach to E-Commerce.

Key Takeaways from Hafiz Ahmed’s Journey:

  1. Determination Knows No Bounds: Hafiz Ahmed’s journey illustrates that determination and passion can overcome even the most challenging circumstances.
  2. Education as a Catalyst: Recognizing the value of education, Hafiz Ahmed pursued higher studies abroad, opening doors to new opportunities.
  3. Strategic Shifts Yield Results: Transitioning to the Fulfillment by Amazon (FBA) model was a strategic move that propelled Hafiz Ahmed’s success in the E-Commerce industry.
  4. Mentorship Matters: Sunny Ali’s mentorship was pivotal in shaping Hafiz Ahmed’s E-Commerce journey, underscoring the transformative power of mentorship.
  5. Paying It Forward: Hafiz Ahmed’s commitment to empowering aspiring entrepreneurs in Pakistan through mentorship and education serves as an inspiration for others to do the same.


Hafiz Ahmed’s remarkable journey from an underprivileged background to becoming a top-rated Amazon seller and E-Commerce expert is a testament to the transformative power of dedication, mentorship, and education. His commitment to empowering Pakistan’s youth and sharing his knowledge exemplifies the impact individuals can have in shaping the future of aspiring entrepreneurs. Hafiz Ahmed’s story serves as an inspiration not only in Pakistan but worldwide, showcasing the potential that lies within each individual to overcome obstacles and achieve greatness in the world of E-Commerce.

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